Writer + Creative Director + Self-Deprecating human
Turkish Airlines flies to more countries than any other airline. So to launch their new campaign we created the Widen Your World tagline and then took two of the world’s greatest athletes on an epic selfie battle around the globe.
With over 146 million views and counting, it won YouTube's viral ad of the decade award.
Take that, dancing Evian babies.
Kobe vs. Messi: The Selfie Shootout
Sony + Wes Anderson
Sony wanted something big and imaginative for the global launch of their first line of smartphones. We turned to the most imaginative people we know, kids. We asked them what’s inside Sony Xperia Smartphones that make them so special and then teamed up with Wes Anderson and Laika to bring one boy's story to life using stop animation.
Make sure to check out the BTS video after the spot to hear the kids rehash the stories that didn't make the cut.
Added cuteness, most of the kids have British accents.
Sony "Mind of a Child" directed by Wes Anderson
Sony Xperia - Mind of a Child BTS
To launch The Howard Stern On Demand Channel we needed to find a clean way to advertise Stern's raunchy content. These suggestive videos were our answer.
We also created an equally suggestive interactive experience where users could shave their own beavers.
I assure you my parents are proud.
howard stern on demand: beaver
howard stern on demand: monkey
howard stern on demand: clam
Interactive Beaver Salon
Interactive Beaver Salon
Biscuits and Bath
Biscuits and Bath, a popular NYC dog walker/day care, wanted to get their name out in a unique way, while helping local dogs in need. So we created, Dogtography. The first ever photography exhibit shot entirely by dogs - in a pre GoPro era.
The budget was small, so we did every element of the project ourselves from building our own camera rigs, walking the dogs daily to collect photos and then printing and hanging the final results.
Within 24 hours all the artwork sold out and we raised thousands of dollars for local dog charities.
We also rebranded Biscuits and Bath, giving them a new tagline, posters and postcards to share with clients.
For NBA2K fans, the new cover athlete is a HUGE deal. So to announce Durant as the cover athlete for 2015, we leaked out a secret image through social media with hidden metadata that rewarded gamers in the know with secret bonus codes and prizes.
Then during the NBA finals we released our teaser spot. A mix of top NBA 2K gamers hacking into Durant's actual MVP speech. Not going to lie. There was a lot of Durant's crying to cut around.
Finally we released the official launch spot. As well as a spot about Harden's beard because it was impossible not to.
NBA 2K15 - Most Valuable Players
NBA 2K15 - Launch spot
NBA 2K15 - The Beard Guru featuring James Harden
To launch a new HBO original comedy series about a wealthy, fashion obsessed, dysfunctional family from Preston Hollow, Texas, we had some fun with phonetics. By partnering with designer brands like Prada, Cartier and Chanel we ran spreads phonetically spelling out the brands like the characters in the show would say.
Windows + Staples
Upgrading your computer' s operating system seems like a pain. I wouldn't know because I always make someone else do it for me, but it seems complicated. With the launch of Windows 8 approaching, Staples asked us to create a TV campaign that shows why they're the easy place to upgrade. Amazingly, Microsoft approved these commercials.
Directed by Peter Farrelly.
Avis + MLB
Back before self-care was a thing, we helped Avis create the Rental Health Day program which encouraged people to take a break from their daily lives/work and go somewhere.
These spots launched during the MLB playoffs on TBS. We worked with TBS to produce, shoot and edit these spots on a tight budget.
Billy the Bear baseball mascot
Avis Rental Health Day
And here's a non-baseball version.
Staples wanted to let small business owners know that they're upping their game with all new products. So we created a campaign that shows businesses turning to Staples in their times of need.
One spot has a llama. We totally clashed on set, but i won't get into it.